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Jonny Garrett

👤 Person
180 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And in fact, I managed to dig out a century-old biography of Louis Pasteur in which there's a letter that's sent by Joseph Lister, the surgeon who created the very notion of antiseptics and to save millions of lives as a result of basically saying to surgeons, wash your hands, please.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

That comes from him studying Etude Sula Beer and Etude Sula Van, which were the two sort of huge pieces of research that Pasteur did in wine and beer. So like many of the things, our journey to the moon, lots of people might say that was a huge waste of money, particularly given the way that the world is right now.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

That comes from him studying Etude Sula Beer and Etude Sula Van, which were the two sort of huge pieces of research that Pasteur did in wine and beer. So like many of the things, our journey to the moon, lots of people might say that was a huge waste of money, particularly given the way that the world is right now.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

That comes from him studying Etude Sula Beer and Etude Sula Van, which were the two sort of huge pieces of research that Pasteur did in wine and beer. So like many of the things, our journey to the moon, lots of people might say that was a huge waste of money, particularly given the way that the world is right now.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

But if you look at the technology we had to develop to get to the moon and the implications that has had, it's kind of the same with beer. There's very few, I think, industrial, commercial, or indeed cultural developments that have happened in the last 200 years that haven't had beer either inspiring it or directly influencing it. And this book was trying to make that case.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

But if you look at the technology we had to develop to get to the moon and the implications that has had, it's kind of the same with beer. There's very few, I think, industrial, commercial, or indeed cultural developments that have happened in the last 200 years that haven't had beer either inspiring it or directly influencing it. And this book was trying to make that case.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

But if you look at the technology we had to develop to get to the moon and the implications that has had, it's kind of the same with beer. There's very few, I think, industrial, commercial, or indeed cultural developments that have happened in the last 200 years that haven't had beer either inspiring it or directly influencing it. And this book was trying to make that case.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And I'm sure there'll be critics out there that will say I've overplayed it in some ways, but beer literally and metaphorically has had an influence on our lives, whether we drink or not.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And I'm sure there'll be critics out there that will say I've overplayed it in some ways, but beer literally and metaphorically has had an influence on our lives, whether we drink or not.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

And I'm sure there'll be critics out there that will say I've overplayed it in some ways, but beer literally and metaphorically has had an influence on our lives, whether we drink or not.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

I've had this argument many times online, and I think my point always comes down to a couple of simple facts. The first thing is that beer was the first alcoholic beverage produced by humans. We know that for a fact. Wine was four or 5,000 years later. We didn't distill anything for seven or 8,000 years after that. and things like cider were also discovered thousands of years later.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

I've had this argument many times online, and I think my point always comes down to a couple of simple facts. The first thing is that beer was the first alcoholic beverage produced by humans. We know that for a fact. Wine was four or 5,000 years later. We didn't distill anything for seven or 8,000 years after that. and things like cider were also discovered thousands of years later.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

I've had this argument many times online, and I think my point always comes down to a couple of simple facts. The first thing is that beer was the first alcoholic beverage produced by humans. We know that for a fact. Wine was four or 5,000 years later. We didn't distill anything for seven or 8,000 years after that. and things like cider were also discovered thousands of years later.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we know that beer was the very first one, and we know that beer had a huge influence on why we settled, where we settled, arable farming in its early days, the shape of pottery, our religions and how they were constructed and how they were enacted. So beer had 5,000, 6,000 years of influence over humanity before any other form of alcohol was manufactured by humans.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we know that beer was the very first one, and we know that beer had a huge influence on why we settled, where we settled, arable farming in its early days, the shape of pottery, our religions and how they were constructed and how they were enacted. So beer had 5,000, 6,000 years of influence over humanity before any other form of alcohol was manufactured by humans.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

So we know that beer was the very first one, and we know that beer had a huge influence on why we settled, where we settled, arable farming in its early days, the shape of pottery, our religions and how they were constructed and how they were enacted. So beer had 5,000, 6,000 years of influence over humanity before any other form of alcohol was manufactured by humans.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

The other thing I would say is that we are yet, anthropologists are yet to find a civilization, ancient or modern, that didn't brew beer. And that's not the case, say, for vodka or for sake or these very regional forms of beautiful and influential alcohols within their spaces. But beer is fundamental to every human that's ever existed and ever will.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

The other thing I would say is that we are yet, anthropologists are yet to find a civilization, ancient or modern, that didn't brew beer. And that's not the case, say, for vodka or for sake or these very regional forms of beautiful and influential alcohols within their spaces. But beer is fundamental to every human that's ever existed and ever will.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

The other thing I would say is that we are yet, anthropologists are yet to find a civilization, ancient or modern, that didn't brew beer. And that's not the case, say, for vodka or for sake or these very regional forms of beautiful and influential alcohols within their spaces. But beer is fundamental to every human that's ever existed and ever will.

Something You Should Know
Seth Godin on Creating Your Best Strategy & How Beer Changed the World

We'll know what beer is and we'll probably have consumed it at some point. And so beer has the time and it has the spread that no other alcohol does. The only one where I'd entertain the idea that it might be as influential is wine. Pasteurization was an idea that Louis Pasteur first suggested to the wine industry before he did to beer.