Jonny

Yeah.

Yeah.

Yeah.

We didn't coordinate this, but you've described the irony of the human condition, that we will always hit this spiral curriculum and still run into the same problems. And with our clients, we have the same thing. So we help coaches to move online and they often think that if I can just fix my lead generation, then my life will be sorted and I'll be absolutely, you know, I've completed it.

We didn't coordinate this, but you've described the irony of the human condition, that we will always hit this spiral curriculum and still run into the same problems. And with our clients, we have the same thing. So we help coaches to move online and they often think that if I can just fix my lead generation, then my life will be sorted and I'll be absolutely, you know, I've completed it.

We didn't coordinate this, but you've described the irony of the human condition, that we will always hit this spiral curriculum and still run into the same problems. And with our clients, we have the same thing. So we help coaches to move online and they often think that if I can just fix my lead generation, then my life will be sorted and I'll be absolutely, you know, I've completed it.

And then all that happens is like very quickly from working with us, you know, we fix that problem. It's not actually that hard a problem to solve. Yeah. But then they end up with a sales bottleneck, and then they fix that, and they end up with a fulfillment bottleneck, and then they fix that, and they end up with an operational bottleneck.

And then all that happens is like very quickly from working with us, you know, we fix that problem. It's not actually that hard a problem to solve. Yeah. But then they end up with a sales bottleneck, and then they fix that, and they end up with a fulfillment bottleneck, and then they fix that, and they end up with an operational bottleneck.

And then all that happens is like very quickly from working with us, you know, we fix that problem. It's not actually that hard a problem to solve. Yeah. But then they end up with a sales bottleneck, and then they fix that, and they end up with a fulfillment bottleneck, and then they fix that, and they end up with an operational bottleneck.

And they're like, oh, actually, life isn't just sunshine and rainbows after this one thing that I can solve. So for me, very similar lesson, which was, we are the ones that define success in our lives. And

And they're like, oh, actually, life isn't just sunshine and rainbows after this one thing that I can solve. So for me, very similar lesson, which was, we are the ones that define success in our lives. And

And they're like, oh, actually, life isn't just sunshine and rainbows after this one thing that I can solve. So for me, very similar lesson, which was, we are the ones that define success in our lives. And

Yet, for some reason, we have a desire, we close the gap somehow by fulfilling the desire, and then we move the goalposts, and then we keep doing that, and we're like, oh, why am I perpetually dissatisfied?

Yet, for some reason, we have a desire, we close the gap somehow by fulfilling the desire, and then we move the goalposts, and then we keep doing that, and we're like, oh, why am I perpetually dissatisfied?

Yet, for some reason, we have a desire, we close the gap somehow by fulfilling the desire, and then we move the goalposts, and then we keep doing that, and we're like, oh, why am I perpetually dissatisfied?

And hearing your podcast with Andrew Wilkinson, the billionaire, who's just like, his main conclusion from becoming a billionaire is, oh, I'm still the same miserable, dissatisfied person I've ever been, but with more money. And it's like, it takes somebody who's actually smashed that particular stream to be like, ah, maybe the answers aren't hiding behind more money or whatever.

And hearing your podcast with Andrew Wilkinson, the billionaire, who's just like, his main conclusion from becoming a billionaire is, oh, I'm still the same miserable, dissatisfied person I've ever been, but with more money. And it's like, it takes somebody who's actually smashed that particular stream to be like, ah, maybe the answers aren't hiding behind more money or whatever.

And hearing your podcast with Andrew Wilkinson, the billionaire, who's just like, his main conclusion from becoming a billionaire is, oh, I'm still the same miserable, dissatisfied person I've ever been, but with more money. And it's like, it takes somebody who's actually smashed that particular stream to be like, ah, maybe the answers aren't hiding behind more money or whatever.

And so ultimately we defer gratification

And so ultimately we defer gratification