Jonquilyn Hill

It's looking like you've spent money for the sake of looking like you spend money.

It's very sort of shameless pursuit of the bag.

And I think, you know, the bag can mean whatever you want it to mean.

But yeah, it's about looking rich, feeling rich, feeling like you're moving fast and breaking things.

And I think the aesthetic matches perhaps the energy of the 80s and the drug of choice of that time.

Give us some examples of this new cocaine aesthetic.

Where are we seeing it?

It could be evoked in a restaurant that is dark wood, low lit, feels like where you would go with your guys after work at the Wall Street, like work at the bank, I don't know, to have a cigar or something like that.

I think you see it in...

Pinstripe suits and broad shoulders and sort of garish ties.

To me, the sort of enduring boom-boom look is the row or the Saint Laurent loafer that was one of the best sellers of the year.

I think it's like eel skin.

It's leathery.

It's slick.

It's a little bit...

To sort of steal a phrase from like a party invite, like quote unquote corporate baddie, like you're going to an office, but also I think it's a bit of a costume, like you've maybe never actually set foot in an office in your life.

So that's the sort of gist of it.

Yeah, I wonder if there are any examples you can think of of this sort of cocaine chic aesthetic that have come out over the past year.

You know, one example I think of, there's this song from the rapper JT called Ran Out.

And basically one of the lyrics is... And I was like, oh, wow, she really is talking about that, huh?