Jonquilyn Hill

I think...

Something that the person who coined the term emphasized was that it is not necessarily a politicized term, but I think it is a look that we obviously associate with Trump, that we obviously associate with the right.

There was a New York Mag cover story about the parties that took place in D.C.

after Trump won.

They are crypto nerds and influencer girlies and recent Maha converts and gays of all stripes.

Plus your standard fare Rogan listening bros.

They refer to their political affiliation, almost always, as the movement.

Many are hot enough to be extras in the upcoming American Psycho remake.

And I think that that cover image was very indicative of Boom Boom because it was a lot of young people wearing suits and slicked back hair.

It sort of embodied the look.

But I think we also saw it being adopted in ways that were subverting it and challenging it.

I think some examples that I gave in the piece were Dochi and Chapel Roan, both women.

wore suits around the same time that i published it both felt like subversive takes on gender and i i think especially chapel run like very obviously like taking the look of like a lawyer or one could say a republican um and making it their own making it queer making it feel like drag

There was a sense of humor to it.

There was a wink to it.

And so, you know, I think in the piece, I ask, like, what are you saying by wearing stuff like this?

Are you saying that all you care about is cash, basically?

Cash is king?

Or are you saying something deeper than that?

Yeah, you know, the 80s and 2025 have another thing in common, and you touched on that, Donald Trump.