Joost de Valk

I was an SEO consultant and have been an SEO consultant for the last decade.

I was working for some of the biggest brands on the planet.

I've done SEO for eBay, The Guardian, Facebook.

So I led the migration from Guardian Co.

UK to TheGuardian.com.

So there was projects I was also allowed to talk about, which helps a lot at conferences because a lot of SEO work is always hard because you're not allowed to talk about it.

And, well, I had a lot of friends in that circuit, was thrown into it by a friend of mine.

When I attended a conference, I started asking questions that were too hard for the speakers.

So they basically invited me on stage.

In 2014, not as much anymore because I was focused on building this business.

Okay.

Yeah.

I told my friends in the industry and then they started speaking about it more.

So I think I did like 10 or 12 in that year, but a lot of other people talked about it as well.

It's open source.

I mean, at that point, it was most of the people.

Still, most of the people are using the free plugin and they're not using the premium version.

They're paying $89 a year.

A couple of features, reader exploration, easy social previews, good internal linking suggestions, a couple of things like that, and access to our support team.

That's it.