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Joost de Valk

๐Ÿ‘ค Speaker
160 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

There's more coming, but that's what we're building on the SaaS side.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So we're slowly transitioning a bit into SaaS.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

No, it's closer to two, 300.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

I would wish to say that that was a really conscious decision on all sides, but we basically just decided to introduce Freemium.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

We didn't want to take any features out of the free plugin, so we added some features that we thought were useful.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

We have a pretty strict rule within the company on everything that we think every side on the planet needs to do the basic works, we put into our free plugin.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And then stuff that saves you time, we put into the premium plugin.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So that is basically how we go by choosing what goes in where it's not necessarily optimizing for making more money, even though we're doing pretty well in that regard.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

We're definitely not optimizing for that.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

There's about 9 to 10 million sites.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

Okay.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And there's a couple of hundred thousand on the paid one.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So there's a... Oh, that's it.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

We don't have real numbers on that.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

I wish we did.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

It's hard for WordPress.org to track all that.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And...

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

But the difference probably, it's probably more like two to three users on average because there's a lot of sites that have like 30 or 40 users.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

I mean, there are sites like thenextweb.com or microsoft.com that run our software where there's hundreds of people working on that site and it's only one site.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And then there's also a lot of sites that are single blogs by single people.