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Joost de Valk

๐Ÿ‘ค Speaker
160 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And even some affiliates that have 100 sites and use our plugin on all of them.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

but it's only one person.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So it's probably about 2x what we have in sites, but that's still a guesstimation.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

No, we've bootstrapped.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

We're now at, last year we did about 10 million euros, so about $12 million in revenue.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

There's about 100 people here.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So yeah, we're doing well.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

No, it's just somewhere around there.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So yeah, we, our total revenue was about 10 million euros.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So that's real money as we call it.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

Oh, it's not dollars.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

At the moment, it seems to be, which is not necessarily good for us, by the way, because a lot of it is.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

So we have a couple of currencies that people pay us in.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And a strong dollar is usually better for our bottom line than a strong euro.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And help me understand how effective you've been with this team.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

We've grown about 60% year on year for the last five years.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

Most of that growth is new users.

SaaS Interviews with CEOs, Startups, Founders
1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire

And we're slowly getting better at expanding it, but most of it's growth on new users.