Jor Ginsberg

So Watchit is a video creation platform in the cloud.

It helps anyone who wants to tell a story to make it quick and easy.

It's a combination of, I would say, three elements very quickly.

It's automation.

We automate some of the process.

That said, it's not about complete automation because it's about video storytelling.

But there's a lot that you can automate, such as, I don't know, you have a 16 by 9 video and you want to turn it into a square.

That's something that we automatically do.

But clearly, lots of stuff on there.

Creative tools, which are needed, meant for non-videographers to produce amazing results, but without any prior knowledge.

And last but not least is content, raw content.

When you want to tell a story, you need to have the raw footage.

So we teamed up with the likes of Kitty and AFP and Reuters and AP and Amazon.

And so many others to have basically solved two problems.

One, we cleared the licensing on all the content being used on a platform, and then we cleared the redistribution, right?

So you can put the assembled video on your... It's like a Shutterstock model.

In a way, but we basically get all of our content and makes it accessible to our clients.

You put all these together as automation, creative control content into one platform that basically enables you to turn a story into a video within about 10 minutes.

Yeah, I would say top down, mostly with the big guys.

Okay.