Jor Ginsberg

I know it varies.

It varies, but I don't want to get into specific pricing because clearly it may differ from one client to another.

It varies.

First of all, it depends eventually on volume.

And usually our clients commit to a certain volume of production.

So it could be that they pay on an annual basis anywhere from 50 grand, but it can go up to close to a million.

Very much differs.

You know, we work with both publishers and brands.

Usually publishers need more volume.

Brands or agencies essentially would require less volume.

Although, you know, the use cases are completely different.

One of them is a little bit more editorial.

The other one is a little bit more for content marketing purposes.

Just based on a per piece basis, so to speak.

Usually, again, usually the content being created on a platform is short form.

It's anywhere between 30 seconds to three minutes.

So we don't get into the, we don't get, you know, nitty gritty on the details on if these are 60 seconds or 65, it's just on a purchase.

Number of videos created.

We launched the company in 2012.

Okay, 2012.