Jor Ginsberg

Oh, we're great.

yeah 2012 uh started you know with a with a with an idea originally and we built a product and then we wanted to see so to speak if the dogs eat the dog but we started bootstrapping it creating um content ourselves and syndicating it out there just to see how it works it did pretty much work very well and very soon after we started basically opened up the platform for our clients to use it on a

So to speak on a SaaS basis, as I said, we sell it on a volume of production basis, but essentially it's very close to a SaaS business.

And then moved on to publishers.

And later on, we started marketing the platform or similar platform to agencies and brands.

No, we've raised capital basically from day one.

It wasn't for me and my co-founder.

It wasn't the first company.

So we had some of our own cash.

So we put some of our own cash, but did get, you know, a first million from a seed investor.

I don't know.

That's like not anything in specific, but we did eventually, you know.

No, no, no.

We've raised, we have a few rounds ever since.

We've raised a total of 29 so far.

We're a group of about 60.

The R&D is based out of Israel, Tel Aviv, where I'm right now.

And we have, our headquarters is actually in New York City.

where most of our marketing sales and customer success teams are.

And we have a similar size team in Europe, actually in London, covering the EMEA and Asia Pacific regions.