Jor Ginsberg

So as I said, the Tel Aviv team is about half the size of the company.

Most of our deals are not necessarily inside sales.

Most of it is direct, actually.

Clearly, some of the clients we have, usually, fortunately, we have more leads than we can take.

So clearly, some of them remain within, so to speak, the inside sales realm.

That said, as I said, we started the business top down eventually.

So working with the big brands or publishing brands originally.

So these usually require some reach out.

Yeah, engineering is in Tel Aviv.

Hundreds, and it's all enterprise clients, clearly.

Way more than that.

No, we're not so far away.

When I say not so far away, it could be this year.

So not necessarily, but some of the content providers we've worked with, I had a relationship with my previous startup, which was acquired seven years ago.

So that clearly helped, but these are more partnerships rather than clients.

Regarding some clients, I can give you maybe one example that was directly related to your question.

One of our biggest clients is Gannett, the owner of USA Today and probably 140 other properties across the U.S.,

I think that what was very unique about the kind of relationship we built with them is that even though they're pretty big, they were – I would say we were lucky enough and they were smart enough to try us early on.

And they literally helped us morph our product into something of a much better product market fit.

And on one hand, it was very courageous, so to speak, and very – we were completely –