Jor Ginsberg

amazed by how much they were willing to spend on a product that was in the early days.

But eventually, they have contributed a lot for themselves from the whole process, but we contributed for the whole industry, again, making our product a much better fit for the market we're in.

No, they never invested, although, by the way, other clients of ours did invest, such as ProSieben or SPH and others, which are clients of ours, and they've invested later on.

There were discussions around that, but they didn't mature.

That's actually a funny story.

We met in person with their back then, I think it was the chief digital officer, if I'm not mistaken, or something like that.

And we gave them a quick show of the platform, you know, a quick demo.

And he was really smart.

He said, you know what, let's do a competition internally between a couple of teams.

Let's give them a story to create a video on.

We'll give one team the traditional way they do it, and we give another team the Watch It platform, and let's see what the results are and how does it look like and how much time do they spend.

And we literally did a competition inside the company.

And it was really, really funny because, you know, the other guys didn't even make it to create or to begin creating a video.

And the other ones, the other team using Watch It was already publishing it.

And that was, you know, a very good use case and clearly intrigued the teams to dig much more into it.

And that's actually how it started.

And I think I never told this story before, but that's how it happened.

2013, I believe.

Oh, absolutely.

Absolutely.