Jor Ginsberg

It's mostly enterprise, I'd say.

Every once in a while, there's something like that, but we do not put a lot of focus on the community of, so to speak, the longer tail.

It's mostly enterprise.

Yeah, it's a hard and long process.

By the way, you know, speaking about the longer tail, I don't think that I actually think that there is an opportunity there, but it's just a matter of where you focus your effort and resources.

And clearly, you know, when you go down the food chain to floggers and individuals, the whole, you know, marketing and the whole, you know, operational way that you run the companies is completely different.

I know about a couple of companies which were serving SMBs for marketing videos.

Like Magisto or Animoto, those kind of companies you probably know, or Slide.ly, a product called Promo.

Slide.ly, there are a few.

I think that it's very different because when you target SMBs, you need to provide them with a tool that is that simple so that they can actually use it.

Which means by that simple means that your ability to build something which is literally on your brand is close to zero.

So it's mostly based on templates as opposed to something which is completely branded, very unique, identifiable that goes along with your brand.

I can only tell you that we have what is called the negative churn.

which means eventually we grow.

Not only do we keep our clients, we have expansions.

No, I'm saying we have negative churn, like plus.

Below one.

In most cases, they expand horizontally.

So let's say different teams start to use the platform.

So you find yourself in a situation where either they have multiple brands.