Jor Ginsberg

You know, it's a big enterprise.

It has multiple brands.

One brand started using the platform that it moves to other brands or it moves from an editorial team to a social marketing team.

So we see a lot of expansions, which is mostly horizontal.

We do in a while.

There's something about the simplicity of our model that is very unique.

Because eventually, a simple pricing model goes a long way.

And when you try to add accesses and criterias and other stuff, it makes things more complex and makes your clients think more when they want to expand or when they want to make a decision.

So

Some of that simplicity hides a lot of complexity behind it.

Again, assuming the math works right, like the math has to work at the end of the day.

But if it does, simplicity goes a long way.

It's less about risk for us at the moment because we can clearly see it or we can clearly calculate it.

We can clearly see how it looks like.

Yeah.

So today, fortunately, it's less risky for us.

I see the return pretty fast.

No, no.

As I said, the inside sale is pretty small.

As I said, we have direct sales, which is a pretty significant spend.