Jor Ginsberg

And clearly marketing.

We did a lot on content marketing this year.

I'm not only counting my team because I also hire from the outside.

So we have some contractors doing some work for us and some agencies doing some work for us.

So it's a little bit more than just the internal team.

I would say it's mostly about publishing our own content.

It's literally content marketing that we do, whether it's publishing articles and putting out some research.

It gets distributed.

So we don't spend, truly, we don't spend a lot on media.

Very, very little.

I know that others may

find this very attractive for them.

But we found that, first of all, when you do good research, you find houses that want to publish it because it's serious research.

It's not just a boring article.

It's real data that people want to publish.

So lots of news and lots of good stuff that we're writing out.

For example, maybe I'll just give you one example.

We had a focus on social video in the past year or so, and people just don't get it.

So we've written a whole

um, uh, paperwork on how to optimize your social video.