Jordan Newman

And again, I think, like, I commend a lot of the politicians that embraced podcasting because, again, I think this is, like, a long-form interview format.

Right.

You know, it's not, like, a quick soundbite, and

you know, it's pretty unfiltered as formats go.

So not always the easiest thing for a politician that's trying to manage their sound bites, but I think allows allows for a more sort of authentic experience for the user.

And I think like inevitably, like, yeah, you're going to agree with some things and disagree with other things.

And it's really easy for that nuance to be lost in a,

three minute interview where you know you really just get to the point but in a two and a half hour conversation I think you can actually get to a level of detail where you can realize like okay this person is saying some things I agree with and they're really smart and then I don't agree with all of these things but that's normal and that's how we should be having these conversations yes 100% I remember randomly there was I can't remember what podcast it was but it was I was watching a podcast that Zoran had went on Zoran Ramandami the mayor of New York

But if it doesn't work, I will adapt and move on.

I think like, yeah, with podcasting, it's like the camera's rolling.

Yeah, exactly.

There's only so much you can do to avoid a question.

Exactly.

And, again, it's, like, not a three-minute news hit.

Like, a host can ask follow-up questions.

And I also think, like, people know now that if they want to resonate on a podcast, you have to be, like, somewhat real and authentic.

Like, you can't totally BS the audience, you know?

conversations that are not being had on podcasts yet yeah i mean definitely so true crime is a big one that's been super successful i think that wellness is one that's been really big this past year yeah a lot of big podcasts in sort of the broader health and wellness space um everything from like science focused podcasts like you know andrew huberman's podcast to more um

you know, less about health, like Mel Robbins podcast, even though she does speak about health sometimes.

So I think that's one that we'll continue to see really big sort of moves in.