Jordan Newman

And and we're using sort of all the metadata that you guys provide to really get your podcast to the audience that we think is most likely to watch it.

And so I think that's sort of another source of of.

audience acquisition that people are really starting to see.

Yeah.

And in our analytics platform, you can sort of see the number of impressions that you're getting on Spotify and how that translates into actual listeners.

I'll take that back to the team.

Like I said, the best way to grow your audience is through cross promotion.

Collaboration definitely feels like.

One of the things we focus on is how do we make a creator show page feel more

customizable and so you can add more than you've ever been able to add before you can tell audiences the best episode to start with you can point to other content on spotify so definitely watch that space i think being able to give creators more control over that is is going to be really helpful yeah totally um i also have like just a random sort of open-ended question for you what sort of predictions do you have for the future of creators and entertainment

That's a big question.

Yeah, that's true.

I think the trends that you identified are really going to accelerate for sure, which is I think that...

Creators are gonna increasingly want to own their IP and own the relationship that they have with their audience.

And they'll wanna find ways to activate that audience in new ways.

So podcasting is a great, hits a bunch of those things.

It allows for you to speak to your audience week after week.

It allows for them to engage with you and really tune in in the long run.

I think we will see more focus on how to activate those super fans.

And you're already seeing some of that.