Jordan Newman

More creators are doing live tours.

I'm so glad you said that was gonna be my next question.

They're going all around to talk to people face to face.

Merch, we're seeing a lot of creators really grow their subscription offerings as well, putting content behind a paywall to really try to find ways to really monetize those superfans.

So I think that's what we'll see more of.

And then hopefully we just see a bunch of awesome podcasts happen.

Like I think again, like the cool thing about the space is it's really hard to engineer success.

The most successful podcasts are not generally the ones that were created in a boardroom, right?

It was like a creator who just manages to resonate.

But one of the one of the byproducts of that is it's hard to predict success.

Like you don't know who is going to resonate, who's going to have a really big year.

But chances are it's going to be someone you wouldn't expect.

bigger creators are really looking at these live shows.

It's almost like events in and of themselves.

They often have a brand sponsor they bring on board.

Sometimes there's music openers.

I don't know if you've ever been to one of them.

It's really fun.

It's cool.

It's great.