Jordan Newman

What I think also, though, needs to be mentioned is creating a podcast is an enormous amount of work.

As you well know.

Yeah.

And for a lot of these celebrities, there's other ways they can make money, you know, easier ways for them to make.

Yeah.

And so I think obviously there have been a lot of examples of big celebrities who've tried podcasting and decided that it sort of wasn't for them.

And there are also examples of folks who've done it really successfully.

And I think the ones who've done it successfully are the ones who really understand the amount of work required and are really doing it for the right reasons, which is trying to create content that really engages their audience in a way that no other sort of format can.

So it's been wonderful to see.

I think, again, it's, you know, the content that still does the best is the content that engages people.

And just because you're a big celebrity, that doesn't necessarily mean that you can pull back the curtain and be super raw and engaging.

But I think if you look at the folks who've been successful, to your point,

You know, Amy Poehler or the Kelsey brothers, like there's something really compelling about both of them.

They're both super raw and unfiltered.

And you're really sort of getting the real, real.

And both of them are doing an enormous amount of work.

for their content.

They're releasing long form content every single week with a fair amount of prep on video.

That is like a ton of work.

So yeah, I give them a ton of kudos for that.