Jordi Hays

Exterior, totally Mark.

See the Ford concept, which we can pull up.

I imagine for the OCD types, the daily interactions are going to be quite satisfying.

Yeah, that is the... It is an extremely unique interior, and things are experiences.

This could be something you get to experience all day long.

I'm excited to drive one.

I won't be...

Yeah, TJ says, my opinion is in 10 years' time, the Johnny F Ferrari design will be the main business at a price point of $150,000 to $250,000 equivalent and slowly washes out Ferrari as we know it.

Launching at today's price point preserves the dying core biz while they transition to an Apple-style business.

TJ knows a lot more about cars than I would, but I would take the exact opposite.

That seems so hard to do.

I would take the exact opposite.

I think this is going to be...

more and more like an ultra-luxury brand, small number of cars at very, very high prices for hardcore enthusiasts.

Yeah, just getting back to what auto enthusiasts.

Yeah, they're already coming back.

They're making a version of the 296 without the EV componentry.

Sure, sure.

So yeah, I would take the exact opposite side of this.

Unless Apple, or sorry, unless Ferrari does something like effectively a licensing deal and says, hey, we can't make a car.