Ferrari EV, Enhanced Games, Alcohol & Podcasting | Christopher Hale, Sean Henry, Eric Ries, Alex Atallah

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TBPN 2h 24m 7 speakers 8 chapters transcribed 3 months ago
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What is discussed at the start of this section?

John Coogan 0:00
We're watching TBPN. Today's Tuesday, May 26th, 2026. We are live from the TBPN Ultradome, the Temple of Technology, Fortress of Finance, the Capital of Capital.
Jordi Hays 0:11
We're back. We're back. A lot of complaining around the office this morning. Oh, yeah? Team was upset. They said two days is the perfect length for a weekend. Three is just too many.
John Coogan 0:24
Too many.
Jordi Hays 0:25
And so we're glad to be back.
John Coogan 0:26
We're back. And Ferrari's back with a new electric car.
Jordi Hays 0:31
Are they? Are they back?
John Coogan 0:32
That's what we're going to debate. They're certainly, they launched it. Ferrari launches a $640,000, Johnny Ive designed, glass clad electric speedster. They're calling it the electric speedster. I was not, it's four door. And that is the journal's word. It holds five seats. I wouldn't, when I think speedster, I think smaller. I think two seats.
Jordi Hays 0:56
I wouldn't. I think Porsche speedster.

What are the details of Ferrari's new electric speedster?

Jordi Hays 0:57
It is quick. It is speedy.
John Coogan 0:59
Well, have they actually released numbers on how quick it is? I know that they mentioned that it has 1,000 horsepower. We would assume that it's quick, but who knows? We don't have a Nürburgring time. We don't necessarily have a 0-60 time. We will see. But we do have some good coverage from the Wall Street Journal.
Jordi Hays 1:16
I think there is a 0-60. What is it? I think they released it. It is more performant than, I believe, the Model 3, I will confirm.
John Coogan 1:24
Model 3 or the Model S Plaid?
Jordi Hays 1:27
Oh, that's a good question, John.
John Coogan 1:28
Because the Model 3 is not like base Model 3.
Jordi Hays 1:31
It's 0-60 in less than 2.5 seconds.
John Coogan 1:33
Okay, that's not as fast as a Plaid. That's, yeah, that's sort of surprisingly low or surprisingly high. Anyway, named after the Italian word for light, the Luce will test, or is it Luce? Luce. Luce will test the appetite of the super rich as EVs have fallen out of favor in the United States. It'll be interesting to know where, when did this start? Because there has been a big shift and it happened somewhat quickly. It feels like it's been, like the shift away from EVs happened over a year or two. But the design timelines for a project like this might be five years, might be even longer. So let's set the table with the Wall Street Journal article, and then we can go into your take, just so we have a little bit of context here.
John Coogan 2:18
An electric vehicle big on glass, light, and space. This isn't your father's Ferrari. On Sunday, Europe's most valuable automaker took the wraps off. For now. Yeah, Ferrari, it's a big company. It's been successful. The market cap's been huge. It's grown a bunch. The acquired team did a great podcast explaining the whole history of the company.
Jordi Hays 2:40
The stock is down 5% today.
John Coogan 2:41
5% today. But it's still, what is it?
Jordi Hays 2:44
It's a $62 billion.
John Coogan 2:45
That's not bad. I mean, I feel like a lot of other car companies are sort of beaten up and much smaller based on their volumes.
Jordi Hays 2:52
It's only down 30% over the last year.
John Coogan 2:54
Okay. Okay. Does that make an AI winner? Who knows? So named after the Italian word for light, the Ferrari Luce will test the appetite of the super rich for EVs when electric vehicles have fallen out of favor in the U.S., the world's top market for luxury cars, designed in partnership with celebrated Apple alumnus... Johnny Ive. The model also represents a leap into a new technology built for a brand built over decades around the size, sound, and sensation of traditional engines. The Luce will be among the most expensive Ferraris that aren't a part of a limited production run. So it's an unlimited production run. They will be making as many as there are demand for. They'll make a bunch. People will hopefully come and buy them.
John Coogan 3:37
If they do, they'll make more.
Jordi Hays 3:39
Production might end up being limited depending on demand.
John Coogan 3:45
I think you can see where Jordy's take is going. But the interesting thing here is that Ferrari typically has sort of two tiers, limited production runs. That's the F40, the F50, the F80, the LaFerrari, the Enzo Ferrari, these halo cars, these hyper cars. SF90XX. SF90 was interesting because it was one level above the sort of base model mid-engine sports car that they've made in the lineage of the 360, 430, 458. 488, and then 296, which is unlimited production.

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