Jose Cayasso

Yeah, so our lifetime value is actually around over $1,000 with our newcomers, and our churn started reducing.

That's new, with our more recent progress in churn, but through most of the lifetime of the company, we've acquired customers for $100 to $150, and we have a lifetime value of $500 to $700.

That's right.

Yep.

Just based on that chart, it's around 18 months.

So total marketing, and I actually include the team costs here, the marketing team costs in that map, is around $25,000 to $35,000, depending on the month.

We try to scale that by 10%, 15% each month, always assuming that the existing month was profitable and we got the correct economics.

If we get the correct economics, then we scale 10%, 15%.

Yeah, that's right.

That includes our marketing team.

Um, it's actually, it's actually a little bit lower than that.

We're on the 75 to 80% range, mainly because we have, we have a large wholesales and design team, you know, just to, you know, to provide this premium service that we advertise.

Um, so for example, again, customers have access to our design team to help them with, you know, particular presentations or with, uh, with specific things that they maybe couldn't solve that they need special assistance on.

Um, so that, you know, that increases our cost a little bit of serving a customer, but it's still well within our comfortable range.

So we're absolutely expecting to get to $2 million in ARR.

Again, since we have this bootstrap operation, we don't really need to raise money as urgently.

So we're stretching and trying to speed up our growth as much as possible until we get to $2 to $3 million.

And then we believe that that would be a great opportunity to start approaching investors.

That's right.

So 2016 was kind of like the big spike in our organic traffic.