Joseph May

I think so.

Yeah.

Yeah.

Very cool.

And that's kind of, we're at that kind of place where we're trying to figure out exactly what we're doing and who are we selling it to and who's interested.

Actually, no.

I think, well, people who use it, I think more men than women use it, but I think we're about 50, 50 for women buying it because they're buying it.

They're buying it.

Yeah.

For gifts or buying it for others.

Cause there's that whole statistic that women buy more

for themselves and for their partners or for their brothers or didn't like the men buy for themselves.

And so it's actually easier to target women or to target people who will tell their wives or their sisters or moms or whatever to help them without.

Uh, I, the last one I read, I really liked was the shoe dog by, uh, Phil Knight's biography or autobiography about how Nike started.

Yep.

I'm not, I'm not really great on like the tactical business books.

I get, cause they get kind of too much in the minutia and philosophy.

I really like kind of like a biography that tells a story about a business that just kind of like was able to happen.

Off the top of my head, I think the one I probably pay attention to most, even though it's gone, is like Steve Jobs.

I look a lot like what he did when he was building Apple and kind of how he helped Pixar move and what he did there.