Joseph Michael

And that's the most valuable part that I don't think people realize is you can build a product and then use that product to gain very targeted subscribers to which you can then partner with other JVs and fill in the gaps of their learning knowledge.

And they're thanking you all day long.

You're making a great paycheck.

Your JVs are happy.

It's a win-win-win that I didn't know existed before two years ago.

Yeah.

I mean, you know, a chainsaw in the hands of somebody who doesn't know how to use it is worthless, right?

That's scary.

It's not worthless.

It's scary.

I really have no interest in that, actually, because my first love is from being around people who are fellow product creators.

And so it's not necessarily in the writing space.

I simply use the writing space.

I saw an opportunity to help catapult me to where I want to be today, which is finally now I get to create a course on helping other people create courses to whether replace their day job, stop consulting as much, that kind of thing.

And in the beginning, I wanted to do that, but I wasn't going to be the guy who said, hey, I've never done it.

And I'm going to teach you how now with over 15,000 students in my course, the sales reflect success.

Now I'm at the point where I can teach it and be an example.

So it's about half and half.

Like a lot of people that buy my course already have Scrivener.

And the fact is, that's part of our selling point is, you know, you've probably got Scrivener sitting on your virtual desk shelf collecting dust, right?