SaaS Interviews with CEOs, Startups, Founders
How to Make $500k Teaching Someone Elses Software with Joseph Michael
07 Feb 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What is Scrivener and how does it differ from Microsoft Word?
I'm now at $20,000 per top. Five and six million.
Chapter 3: How did Joseph Michael generate $500k in sales in 2015?
He is hell-bent on global domination.
Chapter 4: What strategies does Joseph use to drive traffic to his services?
We just broke our 100,000-unit soul mark.
Chapter 5: What is the importance of webinars in Joseph’s marketing strategy?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks that I give away every Monday is Kim Dust.
Chapter 6: What is a joint venture and how did Joseph leverage them?
She's in the entertainment industry and is currently working a full-time day job and doing her side hustle on the side. Kim, congrats. For you guys' chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to officially enter.
Chapter 7: How can one effectively build an email list for a niche business?
Again, text the word Nathan to 33444 after you've subscribed.
Chapter 8: How can teaching software be more profitable than the software itself?
Coming up tomorrow morning, Top Tribe, you're going to hear from Alan Bott. He did $900 million in sales last year. Remember, I only have the richest, the smartest, and the best on this podcast. Alan is no exception. He did $900 million in sales on something surprising. You touch it every day.
okay top tribe good morning i've got my coffee here in hand i'm excited for you to meet my guest this morning his name is joe or joseph michael and he's a top-notch scrivener coach who helps people become world-class writers by mastering scrivener his online course learn scrivener fast by the way he put this word in the bio as many times as he could just to test my pronunciation anyways it's helped even best-selling authors and full-time writers like michael hyatt and jonah penn create their best work
ever the course reveals his untapped powers and sorry scrivener's untapped powers and hidden benefits which is why writers like to say that he's their secret weapon joseph are you ready to take us to the top i'm ready man so first things first i want to make sure i get this clear so everyone understands are you a coach or a scrivener piece of software you developed to help writers
No, so I'm a coach. Somebody else developed Scrivener software, and I just come along and help people know how to use that tool right. Okay, so how on earth do you get into a market like that? I know, right? It's super niche. Kind of stumbled upon it on accident. Really, I was using the tool myself, loving it, organizing a bunch of blog posts and stuff like that, and actually...
It was like life changing, right? Because it's like this, it's like Microsoft Word on steroids, for those of you who have never heard of this, you know, the software before.
And I happened to be in this time of my business where I was looking for problems to solve because I had done some, you know, past failures and past stuff that just didn't work, which I'm sure we'll kind of get into it a little bit. But I found that there's this huge obsession with this software amongst the writing community.
Like people are saying like they want to marry Scrivener and have its adorable little organized babies. This is the kind of tweets that people are putting on Twitter and stuff. But then there's this other group of people that are like, gosh, I tried Scrivener, but it's just so hard to learn. Like the learning curve is brutal. And there's this torn thing, right?
And so I came in and thought, hey, there's no good product that really teaches how to use this software effectively. And once you learn how to use it, like it's like, you know, career changing, right? And so that was kind of a light bulb moment for me. And I thought, hey, it doesn't exist. It needs to exist. Maybe I'm the one to create something for it. And it turns out I was right.
Okay. So Joe, I don't want to lose people. They're listening right now going, Nathan, like he always had like great guests on the show, not like coaches and these people that like, don't like do anything real. You've built a business though around this. How, how big, I mean, just give me some, give me the metrics last. Let's just call it last month. I assume you bill your clients on a retainer.
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