Joseph Michael

No, so I'm a coach.

Somebody else developed Scrivener software, and I just come along and help people know how to use that tool right.

Okay, so how on earth do you get into a market like that?

I know, right?

It's super niche.

Kind of stumbled upon it on accident.

Really, I was using the tool myself, loving it, organizing a bunch of blog posts and stuff like that, and actually...

It was like life changing, right?

Because it's like this, it's like Microsoft Word on steroids, for those of you who have never heard of this, you know, the software before.

And I happened to be in this time of my business where I was looking for problems to solve because I had done some, you know, past failures and past stuff that just didn't work, which I'm sure we'll kind of get into it a little bit.

But I found that there's this huge obsession with this software amongst the writing community.

Like people are saying like they want to marry Scrivener and have its adorable little organized babies.

This is the kind of tweets that people are putting on Twitter and stuff.

But then there's this other group of people that are like, gosh, I tried Scrivener, but it's just so hard to learn.

Like the learning curve is brutal.

And there's this torn thing, right?

And so I came in and thought, hey, there's no good product that really teaches how to use this software effectively.

And once you learn how to use it, like it's like, you know, career changing, right?

And so that was kind of a light bulb moment for me.

And I thought, hey, it doesn't exist.