Josh Bucio
👤 PersonAppearances Over Time
Podcast Appearances
There's opportunity in creating cell phones. There's opportunity in selling water. There's opportunity in, in being sound producers, whatever. And so just really understanding exactly what makes Urban Oasis different than everybody else and not just a one-stop shop.
I mean, I'll give you, Daryl kind of hinted at this a little bit earlier, but I mean, one of our, there's a guy in our community where, you know, they did a hundred million last year and net EBITDA, They were like 1.2% and cash was like 0.6% or something. So like 600 grand on $100 million. But if I were to ask you, would you love to have a $100 million revenue business?
I mean, I'll give you, Daryl kind of hinted at this a little bit earlier, but I mean, one of our, there's a guy in our community where, you know, they did a hundred million last year and net EBITDA, They were like 1.2% and cash was like 0.6% or something. So like 600 grand on $100 million. But if I were to ask you, would you love to have a $100 million revenue business?
I mean, I'll give you, Daryl kind of hinted at this a little bit earlier, but I mean, one of our, there's a guy in our community where, you know, they did a hundred million last year and net EBITDA, They were like 1.2% and cash was like 0.6% or something. So like 600 grand on $100 million. But if I were to ask you, would you love to have a $100 million revenue business?
And, and, you know, it's, it's interesting. Like if you run a highly profitable business, like if you can figure out how to net out margins of 30% on 10 million bucks, right. That's a whole lot less work than running a hundred million dollar business that, you know, with a fraction, a fifth of the profitability is,
And, and, you know, it's, it's interesting. Like if you run a highly profitable business, like if you can figure out how to net out margins of 30% on 10 million bucks, right. That's a whole lot less work than running a hundred million dollar business that, you know, with a fraction, a fifth of the profitability is,
And, and, you know, it's, it's interesting. Like if you run a highly profitable business, like if you can figure out how to net out margins of 30% on 10 million bucks, right. That's a whole lot less work than running a hundred million dollar business that, you know, with a fraction, a fifth of the profitability is,
And so going back, I think just from like a practical standpoint, just you guys have an incredible opportunity to dive into organic and paid marketing within your markets. And like when we're talking about going deep, like that is the place. Most people do not compete in the paid space anymore. or compete well, right? Most people hire out their marketing, right? They bring in an external agency.
And so going back, I think just from like a practical standpoint, just you guys have an incredible opportunity to dive into organic and paid marketing within your markets. And like when we're talking about going deep, like that is the place. Most people do not compete in the paid space anymore. or compete well, right? Most people hire out their marketing, right? They bring in an external agency.
And so going back, I think just from like a practical standpoint, just you guys have an incredible opportunity to dive into organic and paid marketing within your markets. And like when we're talking about going deep, like that is the place. Most people do not compete in the paid space anymore. or compete well, right? Most people hire out their marketing, right? They bring in an external agency.
They don't understand their strategy. So they hire somebody to say, hey, take this off my plate. I'm going to pay you X amount of dollars to be able to get this done. They don't really know exactly how they're going to be able to bring in new clients. And so then that agency, which probably doesn't know a whole lot about their business or industry or whatnot, they attempt it.
They don't understand their strategy. So they hire somebody to say, hey, take this off my plate. I'm going to pay you X amount of dollars to be able to get this done. They don't really know exactly how they're going to be able to bring in new clients. And so then that agency, which probably doesn't know a whole lot about their business or industry or whatnot, they attempt it.
They don't understand their strategy. So they hire somebody to say, hey, take this off my plate. I'm going to pay you X amount of dollars to be able to get this done. They don't really know exactly how they're going to be able to bring in new clients. And so then that agency, which probably doesn't know a whole lot about their business or industry or whatnot, they attempt it.
They get a little bit of return, but since there's not good tracking, you know, the business is like, well, I don't even know if I'm making money off of this, right? That's literally most people's paid strategy. And so what I would encourage you guys to do, and obviously you're here for tomorrow, right?
They get a little bit of return, but since there's not good tracking, you know, the business is like, well, I don't even know if I'm making money off of this, right? That's literally most people's paid strategy. And so what I would encourage you guys to do, and obviously you're here for tomorrow, right?
They get a little bit of return, but since there's not good tracking, you know, the business is like, well, I don't even know if I'm making money off of this, right? That's literally most people's paid strategy. And so what I would encourage you guys to do, and obviously you're here for tomorrow, right?
We're going to be diving into this specific, these specific topics, like how do I hit all four quadrants, right? The organic, the paid, the affiliate, the referrals, right?
We're going to be diving into this specific, these specific topics, like how do I hit all four quadrants, right? The organic, the paid, the affiliate, the referrals, right?
We're going to be diving into this specific, these specific topics, like how do I hit all four quadrants, right? The organic, the paid, the affiliate, the referrals, right?
And so, because paid is typically where you can get the majority of your market penetration, where you really get direct traffic tied in, whether that's pay-per-click through Google and inquiry-based type stuff, or that's Facebook or YouTube or TikTok or whatever else. Like you guys have a really cool way to go and get paid because first of all,