Josh Bucio

And so, because paid is typically where you can get the majority of your market penetration, where you really get direct traffic tied in, whether that's pay-per-click through Google and inquiry-based type stuff, or that's Facebook or YouTube or TikTok or whatever else. Like you guys have a really cool way to go and get paid because first of all,

And so, because paid is typically where you can get the majority of your market penetration, where you really get direct traffic tied in, whether that's pay-per-click through Google and inquiry-based type stuff, or that's Facebook or YouTube or TikTok or whatever else. Like you guys have a really cool way to go and get paid because first of all,

What you guys do is the stuff that goes viral on organic and paid platforms, right? Like befores and afters. We love those. It went viral on TikTok a while back. Yeah, so you did a little bit of organic. The problem with when you go viral on like an organic type thing is it doesn't hit any of your target audience.

What you guys do is the stuff that goes viral on organic and paid platforms, right? Like befores and afters. We love those. It went viral on TikTok a while back. Yeah, so you did a little bit of organic. The problem with when you go viral on like an organic type thing is it doesn't hit any of your target audience.

What you guys do is the stuff that goes viral on organic and paid platforms, right? Like befores and afters. We love those. It went viral on TikTok a while back. Yeah, so you did a little bit of organic. The problem with when you go viral on like an organic type thing is it doesn't hit any of your target audience.

Right now, now all of a sudden you got somebody in Africa that's sweet before and after. And they're like, oh, man, cool stuff. Can you do, you know, a $200 job for me in South Africa? I don't think so. Yeah. Yeah. And so like, although organic's good, paid is different, right? Because you can target your audience. You can be able to get the exact ideal client profile. We call them ICP, right?

Right now, now all of a sudden you got somebody in Africa that's sweet before and after. And they're like, oh, man, cool stuff. Can you do, you know, a $200 job for me in South Africa? I don't think so. Yeah. Yeah. And so like, although organic's good, paid is different, right? Because you can target your audience. You can be able to get the exact ideal client profile. We call them ICP, right?

Right now, now all of a sudden you got somebody in Africa that's sweet before and after. And they're like, oh, man, cool stuff. Can you do, you know, a $200 job for me in South Africa? I don't think so. Yeah. Yeah. And so like, although organic's good, paid is different, right? Because you can target your audience. You can be able to get the exact ideal client profile. We call them ICP, right?

And so when I'm looking at your guys' business, like 85% residential, no paid, you're doing zero paid advertising right now.

And so when I'm looking at your guys' business, like 85% residential, no paid, you're doing zero paid advertising right now.

And so when I'm looking at your guys' business, like 85% residential, no paid, you're doing zero paid advertising right now.

So you're spending less than $1,000 a month. Yeah. Right. And so where a business of your size should be spending anywhere from like 5% to 10% of your total revenue on paid advertising, right? That's a lot. Yeah. That's a lot. So, I mean, you can do the math of 6 million, right? Like at 10% or let's call it 5%, you're spending anywhere from 300K all the way up to 600K, which is how much a month?

So you're spending less than $1,000 a month. Yeah. Right. And so where a business of your size should be spending anywhere from like 5% to 10% of your total revenue on paid advertising, right? That's a lot. Yeah. That's a lot. So, I mean, you can do the math of 6 million, right? Like at 10% or let's call it 5%, you're spending anywhere from 300K all the way up to 600K, which is how much a month?

So you're spending less than $1,000 a month. Yeah. Right. And so where a business of your size should be spending anywhere from like 5% to 10% of your total revenue on paid advertising, right? That's a lot. Yeah. That's a lot. So, I mean, you can do the math of 6 million, right? Like at 10% or let's call it 5%, you're spending anywhere from 300K all the way up to 600K, which is how much a month?

25 to 50 grand a month, right? So you guys are, you know, 2% of where you should be, right? Of like your total spend. And so like you have an incredible opportunity. And the reason I bring this up is because right now you're formulating strategy of like...

25 to 50 grand a month, right? So you guys are, you know, 2% of where you should be, right? Of like your total spend. And so like you have an incredible opportunity. And the reason I bring this up is because right now you're formulating strategy of like...

25 to 50 grand a month, right? So you guys are, you know, 2% of where you should be, right? Of like your total spend. And so like you have an incredible opportunity. And the reason I bring this up is because right now you're formulating strategy of like...

three states, 10 cities, 30 million without ever really exploring the number one thing that should be driving your business, which is paid advertising. Right. And so, but first of all, congratulations. The fact that you guys have been able to do it through affiliate and referrals, I think a lot of companies suck at that.

three states, 10 cities, 30 million without ever really exploring the number one thing that should be driving your business, which is paid advertising. Right. And so, but first of all, congratulations. The fact that you guys have been able to do it through affiliate and referrals, I think a lot of companies suck at that.

three states, 10 cities, 30 million without ever really exploring the number one thing that should be driving your business, which is paid advertising. Right. And so, but first of all, congratulations. The fact that you guys have been able to do it through affiliate and referrals, I think a lot of companies suck at that.