Josh Bucio

Right. Which it should, right? Like paid advertising should be your number one generator for business, right? Because where most business owners get it wrong is they pump the brakes on this once they get too much business, right?

Right. Which it should, right? Like paid advertising should be your number one generator for business, right? Because where most business owners get it wrong is they pump the brakes on this once they get too much business, right?

Right. Which it should, right? Like paid advertising should be your number one generator for business, right? Because where most business owners get it wrong is they pump the brakes on this once they get too much business, right?

Instead of growing the operations or doing the things to be able to fulfill on that, they pump it, they get scared, they see the numbers, they're like, oh, that's too high, right? Like 50 grand a month, does that scare you?

Instead of growing the operations or doing the things to be able to fulfill on that, they pump it, they get scared, they see the numbers, they're like, oh, that's too high, right? Like 50 grand a month, does that scare you?

Instead of growing the operations or doing the things to be able to fulfill on that, they pump it, they get scared, they see the numbers, they're like, oh, that's too high, right? Like 50 grand a month, does that scare you?

Yeah, and if you're not used to doing it, it should be scary, right? But once you understand the science of it, they're like, okay, if marketing is 10% of my revenue and I'm doing, so what I'm looking at here on your financials, I see actually only 1%. You're spending 50K on, It says advertising and promotion. So what does that incorporate right now?

Yeah, and if you're not used to doing it, it should be scary, right? But once you understand the science of it, they're like, okay, if marketing is 10% of my revenue and I'm doing, so what I'm looking at here on your financials, I see actually only 1%. You're spending 50K on, It says advertising and promotion. So what does that incorporate right now?

Yeah, and if you're not used to doing it, it should be scary, right? But once you understand the science of it, they're like, okay, if marketing is 10% of my revenue and I'm doing, so what I'm looking at here on your financials, I see actually only 1%. You're spending 50K on, It says advertising and promotion. So what does that incorporate right now?

That might be like yard signs and flags at our shop and stuff like that. Right. Which is part of marketing, but it's more branding related rather than direct marketing is what we call it. But like, you know, when... So you're spending about 50K a year where it should be, you know, 600,000.

That might be like yard signs and flags at our shop and stuff like that. Right. Which is part of marketing, but it's more branding related rather than direct marketing is what we call it. But like, you know, when... So you're spending about 50K a year where it should be, you know, 600,000.

That might be like yard signs and flags at our shop and stuff like that. Right. Which is part of marketing, but it's more branding related rather than direct marketing is what we call it. But like, you know, when... So you're spending about 50K a year where it should be, you know, 600,000.

But the cool thing is, is like when you dial in this budget and really come at it from a scientific approach, you'll start understanding that for every $1 I spend, it's going to equal $10 in revenue, right? And so if I go and I spend another $500,000, that means I'm going to get another 5 million, right? And so obviously any business owner in their right mind, they want that. Right, right.

But the cool thing is, is like when you dial in this budget and really come at it from a scientific approach, you'll start understanding that for every $1 I spend, it's going to equal $10 in revenue, right? And so if I go and I spend another $500,000, that means I'm going to get another 5 million, right? And so obviously any business owner in their right mind, they want that. Right, right.

But the cool thing is, is like when you dial in this budget and really come at it from a scientific approach, you'll start understanding that for every $1 I spend, it's going to equal $10 in revenue, right? And so if I go and I spend another $500,000, that means I'm going to get another 5 million, right? And so obviously any business owner in their right mind, they want that. Right, right.

So what's the percentage usually from paid marketing? Yeah, that's a great question. So your marketing should be... And I would say, and sales. So marketing and sales should be a total of about 20% in these type of businesses.

So what's the percentage usually from paid marketing? Yeah, that's a great question. So your marketing should be... And I would say, and sales. So marketing and sales should be a total of about 20% in these type of businesses.

So what's the percentage usually from paid marketing? Yeah, that's a great question. So your marketing should be... And I would say, and sales. So marketing and sales should be a total of about 20% in these type of businesses.

And so usually about half of that is attributed to marketing and half of that's attributed to sales, which I know you guys don't have like a huge sales team or anything built out either.

And so usually about half of that is attributed to marketing and half of that's attributed to sales, which I know you guys don't have like a huge sales team or anything built out either.