Josh Duhamel

Working in this business, learning the business, you know, through and through.

I think that directing has really helped me sort of understand every single department in a production.

Being a leader that treats everybody with absolute respect and gives them full creative liberty to bring their best to the game.

And then building this production company, we do branded content for Bobcat and for 3M and for the Los Angeles Rams and Tampa Bay.

We do a lot of that sort of commercial type stuff.

So that's really sort of prepared me for this in a lot of ways.

And seeing the world through a marketing lens and learning about how detailed all that is.

I mean, it's really involved like the paid, all the stuff that you need to do to properly get a brand out there.

I didn't know anything about, but this is stuff that I'm learning.

So I think that all of this stuff has really taught me how, you know, not just how to make the sausage, but how to sell the sausage.

And if I'm going to sell the sausage, it better be something that I really love and believe in.

And so, you know, this has been kind of the perfect opportunity for me, you know, because I always had a real affinity for health, wellness, and now longevity as I'm getting older.

How do you maximize and optimize your life?

And how do you you know, what are some of the best hacks to do that?

And how do you do it in a holistic way, along with some of the greatest medical breakthroughs that are out there?

And so this this is an opportunity for me to sort of

continue my curiosity about that and also you know um market it in a way that i feel people will feel it's it's real and true to me because it is it's amazing yeah it's important people want the sausage yeah but they also don't want to be sold something that you don't actually believe in it's got to be a good sausage well it's got to be something that you you know i've been off i've been i've given been given the opportunity to do something like this i don't

I don't drink whiskey.

I can't in good faith go try to sell your whiskey when I don't even drink it.

You don't want to see me on whiskey.