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Josh Frazier

๐Ÿ‘ค Speaker
215 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

So the lifetime value in our profitable account, cause I pulled this up for you is $54,268 a year.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Average revenue per user is $929 per month on a monthly basis.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

So that kind of scales out across the 151.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

We ended the year at 900K in ARR.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

And so the last thing I see in profitable is March.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Yeah, we started January at 77.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

So to be at 140, we'll definitely cross over like a 200% growth this year.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

I come from digital marketing, so I have pretty good Google AdWords presence.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

I think we have a little bit of thought leadership in the space as well, just with content.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

But Google AdWords and driving leads from there has been really successful for us.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Yeah, I have my scorecard thanks to SaaS Academy here.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

In June, we generated 415 leads.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Okay, so my ad spend was actually 29,000.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Okay.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

A little bit more.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

So that was Google AdWords, was probably 22.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Across Facebook, LinkedIn, we're kind of experimenting a little bit with Bing as well.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

So 29 total, 415 leads, average cost per lead, 72 bucks.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Conversion rate on turning that into customers, 2%.