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Josh Frazier

๐Ÿ‘ค Speaker
215 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Like, of course we want a piece of that.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

And so, yeah, you're going to work with VCs because of their network and their intelligence.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

So it would have been a harder pitch, but I absolutely would have tried it.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

What's 68%.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

And then, um, I'd say about, yeah, 10% is to my employees and 20% we did this a standard 20% round.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Oh, like nothing, like 40.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

We barely even had a product launch.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

We completely failed our product launch in 2019.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

It was less than $300,000 in revenue the whole year.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

What happened?

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Why'd it fail?

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

Getting a nationwide data set of property data and collecting it on your own is just a massive challenge that we underestimated the project scope.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

I still think the project scope was okay for our first attempt at it, but you know, we're competing with two public black knight and core logic, first American multi-billion dollar companies that invest 50 plus million a year into this.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

And so we thought we could do it with three and we blew through that money real quick.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

And we had like 60% coverage, which just doesn't work in the data world.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

It wasn't enough information.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

And so we ended up biting the bullet buying and then reselling, which was like,

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

a really challenging decision for us.

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

You did what?

SaaS Interviews with CEOs, Startups, Founders
Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform

We ended up pivoting at that point.