Josh Frazier

And instead of doing this whole collection model, we purchased it from our competitors to some extent and then merged them all together and then started just doing better data quality.

And then that's why I think Estated is starting to take off because we have this mixed model of we know how to collect the data.

We just didn't have enough money to collect it all.

And it's an expensive project.

And so if I were to do it again, I just know that I probably would have like, you know, triple the cost and triple the time it takes.

Yep.

It used to like, sometimes people say double, but like, I'm like the data is messy.

It's just disparate data siloed all over a certain geography.

It can be really, really messy.

So I triple pretty much everything in my head.

Yeah, so it's a little over 100%, like 101, which I was really, my friends at Banana Tag got acquired for like 40 million not that long ago.

And that was like one of the most important metrics that he brought up to me that I think I didn't fully understand until he mentioned that.

So MRR retention rate is 99.2% and customer retention rate is 98.6%.

Yeah.

That sounds about right.

We have pretty low churn rates.

Like we're kind of hovering in that like one to 2%, if we're less than one, we're pretty happy.

And we break it out for like customer revenue, but it's usually like, we're trying to keep it at 1% or less.

Yeah.

Our customers are really happy.