Josh Gay

So this so-called manosphere, and it was a group of comedians, and it was led by Joe Rogan,

It wasn't just a sideshow.

It wasn't just comedians asking questions on a podcast.

It was a pipeline.

And this pipeline worked.

It worked tremendously well for Donald Trump in 2024.

Trump won the category of young men, men under 30 by double digit margins.

So it was a real swing that happened.

And certainly Joe Rogan played a huge role in that.

It helped decide races across the country because the campaign, through these Manosphere podcasters, understood the dynamic.

And they leaned into it, especially headed into November of 2024.

So when we're hearing Trump talk about Joe Rogan now, it's not nostalgia or anything like that.

It's because Trump needs him again.

And we've heard Joe Rogan lately.

We've heard him criticize Donald Trump's policies on immigration.

We've heard him criticize kind of the overhanded overreach and the fact that the economy is not improving under Donald Trump.

So Joe Rogan

has appeared recently to drop his endorsement of Trump.

And we're seeing the same thing with polls.

Polling over the last year shows that Trump's approval rating with the under 30, the 18 to 29 group with young men, it's dropping sharply.