Josh Gay

Down 10 points or so from where it was around the election and where it was around the inauguration.

Only about one in four, one in four men are saying that Donald Trump is delivering for them.

It's roughly a quarter, roughly a quarter of the people that voted for Trump in 2024.

These young men say they wouldn't do it again.

And that erosion is super, super important because this was not a locked in group until 2020.

this Trump campaign.

And it was a collision of Charlie Kirk identifying with the issues that young men are facing and Joe Rogan reaching out to them, just asking questions.

Rogan, we know this, he's not a policy communicator.

He's a mood guy.

When he starts questioning Trump or criticizing him, it signals a shift, a shift in mood, how people feel about what Donald Trump is doing.

And look, the audience, they don't follow party loyalty.

They follow tone, authenticity.

So when Joe Rogan's tone about Donald Trump changes, young men's behavior is changing.

And that's going to bring me to a deeper dive into some data here.

After 2024, Democrats identified that they lost with young men.

So they launched and it got a lot, it got panned through the media.

They brought up the SAM project, the Speaking with American Men project.

It was like $20 million spent up front.

It sounded like this watered down consultant product versus going toward actual activism amongst young men.

But this study, this group, SAM, has a persuasion goal.