Josh Merriman

Text to pay, text to donate, stuff like that.

Things that are business intent around text messaging.

Scheduling is usually employed with appointment reminders, follow-ups, stuff like that.

The casual front desk workflows.

Text to pay is like the field service, home service people that are trying to literally get paid while they're on site.

Yeah, and how do you, like when it's like scheduling text messages, I imagine there's a lot of very large companies with higher domain authority than you also trying to rank for that.

How do you beat them?

Like, how do you outrank them?

Yeah, I mean, it's a game for sure.

You know, there's definitely a strategy of going after keywords that have high buyer intent, but maybe low search volume.

Whereas our competitors, they might have the money to just put ads on these keywords and where they're not really competing in the actual content space.

They're just paying Google to be on the first, first in that kind of ranking.

For us, we typically show up third, fourth, or fifth in those searches.

So we're not first all the time, but being third to fifth, you get 20% to 15% click-through out of the total people that search it.

So it's still enough there to make some money.

And how else can you go deep on these keywords where your better funded and bigger competitors won't go as deep?

The big differentiator is through integration.

So in the SMS text messaging world, we're the only company that's directly integrated to QuickBooks Online and Xero, which are two of the biggest small business accounting softwares.

So in the text-to-pay realm, a lot of SMS people will offer text-to-pay, but it's not through an accounting system.

So for most small business owners, if they're using QuickBooks Online, our competitors aren't actually a solution for them.