Josh Weisberg

Yeah.

So we launched it in 2013.

And my co-founder, Dhruv, and I basically realized we were both working at Getaround, which is like Airbnb for cars, basically.

Helps people do car sharing.

And we needed a tool that was essentially a marketing automation tool.

So we would have these car owners who would get stuck in the funnel and they would take certain steps, but not complete, go all the way through.

And we looked at all the marketing automation tools on the market.

So like our exact target and Marketo and a lot of last generation tools.

And we just were not happy because they were based on email and they were based on lists.

And we wanted something that was based on the actions people take inside a product and they could communicate across channels.

And in 2013, not much of that existed.

The markets exploded for those tools now.

Because I think a lot of people have that.

Name a few of those.

Oh man, Autopilot, Intercom does some of this, Lean Plum does it, Appboy does it.

Yeah, so there's lots of new competitors in the space.

But our core innovation was using events.

So we realized customers don't need to use lists as much anymore.

They need to use the actions people take inside a product.

that we wanted to use actions instead of lists to figure out what messages people should get.