Joshua Citarella

You're not listening.

It just completely breaks the frame, right?

They're playing in improv.

You would say that they punked the game.

So you're not, you're no longer playing tennis.

You hit the ball in the air or you whack it out of the stands or whatever.

And they break the whole frame of the thing.

I understand why people behave like that.

And if you really, really care about an issue, if you believe in an issue a lot and people aren't listening.

you talk more loudly.

And they're still not listening, so you talk more loudly.

And it just keeps on going and keeps on going.

The problem with this is that

As you said before, it's very important to understand that we need to get people to move cognitively one step at a time.

I'm going to sort of track you through this understanding as opposed to taking you from zero to 10.

Because if I do that, you don't have all of the requisite steps in between to be able to understand how I got there.

And if I do that, you're probably going to dig your heels in more.

Very few people get...

scoffed, patronized, or mocked into changing their mind.

In fact, if anything, that causes them to dig their heels in.