João Romão

Yeah, we're pure play SaaS.

We've been tweaking around the business model and the pricing model for the last years, actually.

We're trying to test every now and then what we can improve there.

But the company is a content analytics platform, so we work with some of those companies that you mentioned.

and we help them understand what their audiences are sharing on their website.

So we measure one thing very specific called dark social, which is when people copy and paste links into private messaging apps.

That is misattributed as direct traffic, and we help the social media teams and the marketers better understand what that means to them.

Pricing-wise, we started as a freemium model.

Unfortunately, I mean, it's a two way road, but we got a lot of users, but we got a lot of users that didn't pay as well.

So for the last four years or three and a half years, we've been tweaking that model more towards the enterprise so we can do very low value subscription plans like $50 a month, $49 a month to the likes of 17, $80,000 a year, depending on the customer.

So I would divide on the segments.

So for SMBs, they would pay something around $100 a month.

For the enterprise customers, around $3,000 a month.

Yeah.

Enterprise now corresponds for about 80% of our revenue.

Oh, 8-0.

8-0, yeah.

So we launched the company in 2013 as a completely different product, e-commerce focus.

We built the product, went to the market, failed and pivoted in 2015 to the publishing world, to the media worlds.

We'd have one feature and starting with one plan at $9 per month.