João Romão

That's interesting.

Mainly is the sessions per month.

Content works great for us.

So this thing I was initially discussing about dark social, it's still not mainstream, but we started writing about it in 2016.

And

All of our main brands, all of our main customers, the ones who paid us the most, came from a given piece of content, a blog post, a guest post in a known website, a white paper.

Our last white paper on Dark Social is working brilliantly for us.

It brings a lot of leads, qualified leads.

They want to know more about this.

And then we have a solution for them.

So content is the main thing for us.

We don't do a lot of paid.

We don't do events.

It's mainly content marketing for us.

We don't.

We just wait for them.

We built a lot of partnerships, integrations with WordPress, Shopify, anything that makes the installation process codeless.

So people go, they find us, we have proper SEO on those platforms.

We have proper reviews.

They find us, they click a button, they install, they get to use the product, and then they start a trial, and then they convert.