João Romão

Yeah, so good question.

So what we do is we tamper with all the URLs from a specific website.

So let's say that you have your own page or one website.

which has all the videos or all the links that you want to distribute over the web.

So what we do is we make sure that every page view is served a different kind of URL, so we can measure everything that goes out of the website and everything that comes back in.

So we can bundle in a thing called dark social, everything that goes socially via copy-paste or by people clicking the buttons into channels that don't have any referrer data.

So if you go to Facebook, you will get some referrer data saying this is coming from Facebook.

If you go to WhatsApp, if a link is pressed there, it's going to show up as direct traffic.

With us, we are going to identify that traffic.

That would be more of a listening function, which we don't do, by the way.

Our target is more measuring the virality of each piece of content over private conversations, over private channels.

So it's not that much the case you were explaining.

It's, for example, helping editorial teams understand which of their content is speaking up in real time on private conversations.

A specific story, a specific topic, not so much

listening about if people are talking about the topic.

I wouldn't say I'm assuming that.

In terms of

And I'm telling you very transparently, what you were saying, it's not something that we even do.

And I would have to think of a very creative, but I think it would be rather impossible way of doing what you were saying that would be interesting because- Well, by the way, I'm not saying you should do it.

So let me say that 80% of shares on a big publisher are normally made via public-based into a private channel.