Julia Collins

Okay, great idea.

Great idea.

But at some point, you've got to measure that.

You know, at Skims, you measure your footprint.

You're setting goals around your emissions reduction, right?

You have to measure.

But the tools for little businesses like Moonshot, they just didn't exist.

And I didn't want to have to build a technology platform to help brands measure and improve their environmental impact.

But you needed it.

But I needed it.

And I couldn't go pay consultants to do it.

And there wasn't a good software to do it.

And so out of necessity, we started hacking together.

And then the spreadsheets become too cumbersome.

So you're writing little bits of code and then your friends need it.

So they're borrowing it.

And I looked up and I was like, actually, the world needs this right now.

We can never have any hope of transforming our food system if we don't have the enabling technology to make that happen.

And Julia, you need to be the one to do it and you need to do it now.

That was really hard.