Julia Collins

And what was hard about it?

The old switcheroo.

The old switcheroo.

What was hard about it is now you have a set of investors who have gotten really excited about a tech multiple.

So here you are building a CPG brand, which is going to have some multiple, maybe two to five.

But then you're building a software platform, which back in 2021 is trading at 20x.

Yeah.

So now you've gotten your investors really excited about a tech play, but you're holding a food business and it's working and it's growing and it's launching in Target and you're in a Target commercial.

Julia, you're in a Target commercial.

Whoever thought that?

So what do you do when you have a business that's working, but it's misaligned with what your investor expectations now are?

And this is like another moment of heartbreak.

In some senses, I would have never wanted to let go of Moonshot.

It was the most feel-good thing.

People loved it.

It tasted good.

My kids knew what it was.

My mom could understand what it was when I told her what I did every day.

Easy.

Which, by the way, she didn't at Zoom.