Julia Collins
π€ SpeakerAppearances Over Time
Podcast Appearances
And what was hard about it?
The old switcheroo.
The old switcheroo.
What was hard about it is now you have a set of investors who have gotten really excited about a tech multiple.
So here you are building a CPG brand, which is going to have some multiple, maybe two to five.
But then you're building a software platform, which back in 2021 is trading at 20x.
Yeah.
So now you've gotten your investors really excited about a tech play, but you're holding a food business and it's working and it's growing and it's launching in Target and you're in a Target commercial.
Julia, you're in a Target commercial.
Whoever thought that?
So what do you do when you have a business that's working, but it's misaligned with what your investor expectations now are?
And this is like another moment of heartbreak.
In some senses, I would have never wanted to let go of Moonshot.
It was the most feel-good thing.
People loved it.
It tasted good.
My kids knew what it was.
My mom could understand what it was when I told her what I did every day.
Easy.
Which, by the way, she didn't at Zoom.