Julia Collins

Of course not.

She used to ask friends that would come up to me and say, Julia, how's it going at the pizza shop?

It was truly a bit of very good fortune that Patagonia came to me and

You can write it better.

If you are a sustainability girly and Patagonia wants to do anything with you, you're psyched.

And if you look in my journals in those periods, you will see Patagonia written 25 to 50 times in those journals.

So I do think there's an element of like letting the universe know what you're looking for, even if it seems ridiculous.

writing it down, being clear about it and then like attracting it to you.

We knew that we were going to have to either do two things, either spin it off and raise capital for it and install a new CEO or sell it.

There were two paths and we were like parallel processing those two paths.

tabs.

That's right.

Okay.

And I had to make my peace.

to know that I wasn't going to get to be moonshot Julia.

I don't know if you feel this way when you're running your companies, like some amount of your identity lives in that brand.

Definitely.

And in that persona.

Also, there was a rebrand, right?

So you build a brand, the brand has a persona, and that was a challenging thing.