Julia Collins

But so I knew at that point that my investors and I needed to go

and build Planet Forward, which meant I had to find a home for Moonshot.

I'm so fortunate that Patagonia had fallen in love with the brand because of what it was doing in the market and the excitement that it was creating.

They independently had fallen in love with the brand.

And I think it really is true that companies are bought, not sold.

And the best way to find a really good buyer is to have a really good company for them to buy.

I think at the point when you're like hawking your startup to buyers, the dynamics just shift pretty dramatically.

Completely.

It can be done.

Sometimes we need a soft landing.

Right.

And I think we have like a fiduciary responsibility.

We have to run the process, but our gut...

It knows.

Yes.

Congratulations.

And all of my employees went over.

My farmers got bigger contracts.

My miller got bigger contracts, even the packaging.

So literally the whole supply chain, which was what it was designed to do, was to create a really healthy supply chain in food.