Julian Donjou

And in terms of like putting new products and we have a ton of new ideas, we do talk a lot to our customers.

which are software engineers like us so it's pretty easy for us to understand their pain their problems and we're trying to solve them so trying to come with new ideas new products uh in the upcoming year to address well the market problem yep are you doing any paid marketing or it's all organic

It's mostly organic.

We started last year to do the sponsorship of newsletters, podcasts, things like that, basically to try to reach our audience.

It's very hard to do marketing with software engineers, so we have this kind of bottom-up approach where we try to sell to the engineers the solution, the tooling that we build.

So did you spend money on a software engineering daily podcast, for example?

Yeah, exactly.

This kind of podcast.

Did it do well?

It really depends on the newsletter and the podcast.

For example, we did a sponsorship on TLDR.

The newsletter worked pretty well in our case.

I mean, it really depends.

You have some podcasts that just were a flop, basically, and no get back.

And in some cases, some newsletters or some podcasts were pretty great.

I don't remember all the numbers from...

Do you remember what you paid to sponsor this tldr.tech when there's a million readers on this daily email?

No, I don't know.

Honestly, I was a few thousand dollars.

Yeah, no, I know.