Julian Martinez

Exactly.

You know, I would have to say it's negligible.

You know, I I'm coming in and I'm actually trying to get the full, you know, the full realistic picture of what my marketing budget is.

I know that it's been pegged at five thousand for this month.

But back then in February, it was probably something on the order of two or three thousand.

It's very minimal.

Not yet.

That's something Google basically when I interviewed with.

brian the ceo those were two of my big plays that i wanted to implement paid social and sem i think it could be really powerful for us i had great success with paid social in particular my last company and i think we could do some really good things here um but it's uh you know it's trying to figure out what the pricing structure looks like one of the things with the free trial is you do require a credit card in order to activate um and so one of the experiments that we're going to test is how many more people can we get

converting into paid customers if we actually just have them sign up on a free trial without a CC.

Obviously, we'll get more activations.

It's probably something on the order of around 10%.

And there's a lot of room for growth.

One of the challenges is there was not even a free trial.

I'm coming in with kind of not a blank, not a clean slate.

There are a lot of things that need to be untangled, I think.

And that's kind of what I'm focusing on now is trying to clean up the overall user experience on the homepage because it doesn't matter how much traffic I send there, if people aren't able to convert because they can't find the free trial button, that's wasted marketing dollars.

So those are some of the foundational things that I'm trying to put in place right now.

They did actually.

I know that they raised back in 2013, 1.6.