Julie Fredrickson

But most women carry between six and seven products with them at any given time and own 40.

Got it.

Cosmetics products.

So if you're buying those products and not finishing them, not only are you wasting a ton of money, but you're also weighing down your purse.

Most women carry makeup with them.

And I think we'd all appreciate having a little bit more purse real estate for things that matter more.

Not to say that cosmetics don't.

Which is actually quite normal.

It's one thing we like to bring up is that men have no idea how acute this problem is because they don't carry purses.

Yes, February of 2015.

No, we closed that in August of 2014.

So we closed around the time of the launch, yes.

Yeah, I would say that would have been January, February of 2014.

That gave us then a full year of product development.

Essentially what we did is we did six months of product development to get something that we felt was production ready, fundraised and put it into production once we had the cash to do so.

well yes i have had a successful exit before so i am somewhat of a known quantity my first company was in the affiliate marketing space uh was one of actually the earliest um we focused on so it was called couture it was a publishing network of about 500 independent websites focused on the luxury fashion and beauty space it was acquired by popsugar to help monetize their shopping search engine shop style

So I've made some people money in the past.

It's never been disclosed.

This would have been 2007.

So good timing on our part.