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Julie Fredrickson

๐Ÿ‘ค Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

No.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

I mean, this is long before I met.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

I didn't know anyone.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

That company had no investors.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

I built it from the ground up with my co-founder.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

We didn't take a dollar.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

We're not in the millions yet, but we have passed the hundred thousand mark.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

Actually, it was the first first product to make that point.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

So we've we've definitely hit the market a little harder and faster than I think we anticipated, which is always great news.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

It speaks to the fact that women are unsatisfied with the solutions currently on the market.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

You know, I don't know off the top of my head.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

I'm gonna go with probably not.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

So, you know, we've changed over time, and I think that is a function of the climate we're in.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

Initially, we were extremely focused on growth.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

We always wanted to be growing at least 30% month over month.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

And then the climate shifted and changed a little bit to the point where we saw, all right, the headwinds are coming.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

People are hunkering down.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

We should put more emphasis on being net zero burn, being sustainable, getting to profitability just in case things get bad.

SaaS Interviews with CEOs, Startups, Founders
EP 391: Why Gary V Led $1.5M Round In This Cosmetics Company

And then when things did get bad, we thought, oh, well, all right.