Julie Fredrickson

You're on the back.

Yeah.

Because it's not our first rodeo.

We knew things were going to get bad.

And I don't think we anticipated that things were going to get as bad.

But now I think our focus is a little bit more on repeat purchasing and growing at a rate that we can comfortably sustain.

So I think it's going to look more closely like 15 to 20.

But keep in mind, this is because we don't spend anything on paid marketing, whereas previously we were doing some degree of paid marketing and actually had a CAC goal.

Well, so the CAT goal was, can we pay this back on first order?

Because that should always be your goal, which in our case, our average order value was $75, give or take.

$75.

Yeah.

So our goal was to have CAT be, just because, you know, cost of doing business, in the $40 to $50 range.

And we never, ever surpassed that.

So we always paid back on first order.

Oh, God, I wish that we'd had that kind of cash.

No, some total, I would say we probably had spent maybe top of $100,000 in total.

You know, I don't actually know the number off the top of my head.

No, we stopped in January.

And yet our growth has sustained itself.